In today’s digitally-driven world, the importance of an effective online presence cannot be overstated for businesses of all sizes, including restaurants. As consumer behavior shifts increasingly towards reliance on digital platforms for information, communication, and purchases, it is essential for restaurants to invest in digital marketing strategies. By embracing the power of digital marketing, restaurant owners can not only expand their reach but also build lasting relationships with customers.
Margins in the food industry are already thin, and thanks to the 20-30% commission charged by Uber Eats, they get a lot thinner. With a self-hosted Uber Eats alternative, you can cut out the middleman and keep all of your hard-earned revenue for your store.
Sure, there are other Uber Eats alternatives when it comes to food delivery apps, like DoorDash, Grubhub, Postmates, and more. But those food delivery services all share two overriding drawbacks – commissions and lack of ownership.
The dynamics before launching your restaurant are immense. You want to make sure everything is in the right place, double-checking and anticipating the opening hour. There is a saying that restaurants don’t open, they launch. Which means that when launching your place, you want to make sure you do it through a huge event, with the right people and pleasant atmosphere. That sums up the day or night of the official opening ceremony.
Unless you’ve been living under a rock, you’ve likely come across the term “chatbot” in some way.
The word “chatbot” combines chat and robot simply put, that is precisely what it is.
There is a scene in Family Ties where Michael J. Fox’s Alex Keaton is describing how he gets cleverer every day. “I look at the day before and think, ‘How could I have been so stupid?’” he says. That, in a sense, is the situation with restaurant automation brought on by the current phase of technological evolution.
Which Campaigns to Use as Inspiration
Consumers tend to place more trust in content created by friends and other consumers than they do in content created by professionals. This is the situation that led to the rise of USG; User Generated Content.
“As technology evolves, so do restaurant customers’ expectations.” This was the statement made by the president of the hospitality division of NCR, Paul Langenbahn. And, for all intents and purposes, it’s entirely factual. Continue reading
‘Functional foods’ – the saying might seem a bit of an oxymoron when looking at the culinary eras of the past. Continue reading
Maple was co-founded by COO Akshay Navle, CEO Caleb Merkl and Executive Chef Soa Davies, former head of menu research and development at Three-Michelin-starred Le Bernardin. Continue reading
Over the years tremendous technological advances have changed our way of life, as we know it. Continue reading