As a restauteur, you will be well aware about the importance of being active on social media…The statistics speak for themselves:
- Over 1 billion restaurant visits by consumers are influenced by online marketing (Monetate).
- Out of all industries, consumers read restaurant reviews more than any other industry (Bright Local).
- Since 84% of people trust online reviews as much as personal recommendations for dining decisions, it’s key you have a bunch of positive reviews (Bright Local).
Restaurants can be highly lucrative, but they operate in a highly competitive environment. And nobody knows this better than we do here at Digital Restaurant, which is why we have compiled a list of 25 great marketing tips for your restaurant.
Instagram might not be as valuable as Twitter in the eyes of some businesses. But, in the case of restaurants, there’s little better than a platform that uses imagery and has a large character allowance for captions. Instagram is such a platform, and your restaurant can use it in 2017 to create a truly effective marketing campaign.
In the warm rays of the dawn of online advertising, marketers were very excited by this new world. The rising numbers of online users meant that it was possible to reach large amounts of people all at once, and companies wouldn’t have to rely so heavily on the concept of ‘word of mouth’.
Will technology turn on us? The idea of technology becoming the enemy of humankind exists only in science fiction. In reality, technology is nothing if not our ally. Continue reading
Not long ago the recipe for a successful restaurant was easy; great food and excellent service. But, while these factors are still important to a restaurant’s success, the digital age demands more. Continue reading