Category Archives: Marketing Tips

July 31, 2018

Restaurant Social Media KPIs that matter in 2018 and how to improve them

As a restauteur, you will be well aware about the importance of being active on social media…The statistics speak for themselves:

  1. Over 1 billion restaurant visits by consumers are influenced by online marketing (Monetate).
  2. Out of all industries, consumers read restaurant reviews more than any other industry (Bright Local).
  3. Since 84% of people trust online reviews as much as personal recommendations for dining decisions, it’s key you have a bunch of positive reviews (Bright Local).
  4. A half-star difference on a Yelp review rating can swing restaurant business by a whopping 27% (Foodbeast).
  5. Restaurants who respond to customers on social media will win as 71% say they’re more likely to recommend a company that responds quickly to them on social media (Forbes).
  6. A growing number of social media users (37%) search apps to research companies for more information before making a purchasing decision (eMarketer).
  7. Online orders are growing in popularity as 57% of customers order their food from a website (Toast Tab).

And, if that wasnt enough, here are some other general stats you will find equally amazing:

August 29, 2017

Restaurant Marketing Ideas and Tips

Restaurants can be highly lucrative, but they operate in a highly competitive environment. And nobody knows this better than we do here at Digital Restaurant, which is why we have compiled a list of 25 great marketing tips for your restaurant.

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August 28, 2015

How to Boost Customer Loyalty

Not long ago the recipe for a successful restaurant was easy; great food and excellent service.  But, while these factors are still important to a restaurant’s success, the digital age demands more.  Continue reading