In today’s digitally-driven world, the importance of an effective online presence cannot be overstated for businesses of all sizes, including restaurants. As consumer behavior shifts increasingly towards reliance on digital platforms for information, communication, and purchases, it is essential for restaurants to invest in digital marketing strategies. By embracing the power of digital marketing, restaurant owners can not only expand their reach but also build lasting relationships with customers.
Online food delivery platforms are expanding. Know the reasons why mobile food ordering apps such as Just Eat and Deliveroo have become so popular in the UK.
Why Food Delivery Companies Like Just Eat Or Deliveroo Have Become So Popular
The food delivery market has grown at a tremendous rate in recent years.
The pandemic has brought a change in the restaurant industry. Here are some of the best post covid restaurant marketing strategies to increase your sales.
How The Pandemic Has Changed The Face Of Restaurant Marketing
The restaurant industry has been hit hard across the whole world since COVID. A similar trend was noticed in the UK restaurant market, with the decline in business during the first lockdown.
Growth of plant-based (vegan) meat industry and its impact on the restaurant and food world. Learn why vegan meat is considered the food of the future.
How And Why Vegan Plant-Based Meat Is Taking Over The Restaurant/Food World
Veganism is a way of living in which people avoid all forms of animal exploitation. Recently, it has gone mainstream.
What is restaurant marketing ROI? Learn the formula to calculate the ROI of your restaurant marketing strategy & find tips to increase your restaurant sales.
How To Calculate The ROI On Restaurant Marketing
Over 89,000 restaurants and mobile food service enterprises are operating in the UK.
Irrespective of the location or cuisine, restaurants face fierce competition. As of 2019, there are more than 116,800 food and drink premises in Great Britain.
You don’t just compete with other restaurants, but also with supermarkets (who sell packaged or half-cooked foods), food trucks, and convenience stores.
To outdo your competitors and thrive in the restaurant business, you need various smart marketing strategies that would help you get more customers.
For restaurants, bloggers are a boon. They have a wide and engaged audience and enjoy a close rapport with their readers. When a blogger says something, their audience listens.
Consequently, getting your restaurant featured on a food blogger’s website is a valuable achievement. If you’re considering a blogger collaboration, read on to learn how to get the most from it.
The restaurant industry has become more competitive than ever. And with all the online food delivery chains in the picture, the challenges for dine-in restaurants have increased. So, to stay relevant, restaurant owners need to focus on customer experience management and go the extra mile to provide a smooth and personalized experience.
As a restauteur, you will be well aware about the importance of being active on social media…The statistics speak for themselves:
- Over 1 billion restaurant visits by consumers are influenced by online marketing (Monetate).
- Out of all industries, consumers read restaurant reviews more than any other industry (Bright Local).
- Since 84% of people trust online reviews as much as personal recommendations for dining decisions, it’s key you have a bunch of positive reviews (Bright Local).
Restaurants can be highly lucrative, but they operate in a highly competitive environment. And nobody knows this better than we do here at Digital Restaurant, which is why we have compiled a list of 25 great marketing tips for your restaurant.