The dynamics before launching your restaurant are immense. You want to make sure everything is in the right place, double-checking and anticipating the opening hour. There is a saying that restaurants don’t open, they launch. Which means that when launching your place, you want to make sure you do it through a huge event, with the right people and pleasant atmosphere. That sums up the day or night of the official opening ceremony.
As a restauteur, you will be well aware about the importance of being active on social media…The statistics speak for themselves:
- Over 1 billion restaurant visits by consumers are influenced by online marketing (Monetate).
- Out of all industries, consumers read restaurant reviews more than any other industry (Bright Local).
- Since 84% of people trust online reviews as much as personal recommendations for dining decisions, it’s key you have a bunch of positive reviews (Bright Local).
Facebook might not have been the first social network, but it was definitely the first of its kind. It allowed people to make connections exclusively with people that they knew in the real world – a feature which was yet to be seen in other major social networks. As such, its impact was instant and it crushed everything before it, and everything that followed, in terms of sheer popularity. (No films about Twitter’s inception yet). So, if you want to market your restaurant to your local community, Facebook should be your first stop.
Restaurants can be highly lucrative, but they operate in a highly competitive environment. And nobody knows this better than we do here at Digital Restaurant, which is why we have compiled a list of 25 great marketing tips for your restaurant.
There is a scene in Family Ties where Michael J. Fox’s Alex Keaton is describing how he gets cleverer every day. “I look at the day before and think, ‘How could I have been so stupid?’” he says. That, in a sense, is the situation with restaurant automation brought on by the current phase of technological evolution.
Now, more than ever, technology is a huge factor influencing customer decisions.
Instagram might not be as valuable as Twitter in the eyes of some businesses. But, in the case of restaurants, there’s little better than a platform that uses imagery and has a large character allowance for captions. Instagram is such a platform, and your restaurant can use it in 2017 to create a truly effective marketing campaign.