Irrespective of the location or cuisine, restaurants face fierce competition. As of 2019, there are more than 116,800 food and drink premises in Great Britain.
You don’t just compete with other restaurants, but also with supermarkets (who sell packaged or half-cooked foods), food trucks, and convenience stores.
To outdo your competitors and thrive in the restaurant business, you need various smart marketing strategies that would help you get more customers.
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Margins in the food industry are already thin, and thanks to the 20-30% commission charged by Uber Eats, they get a lot thinner. With a self-hosted Uber Eats alternative, you can cut out the middleman and keep all of your hard-earned revenue for your store.
Sure, there are other Uber Eats alternatives when it comes to food delivery apps, like DoorDash, Grubhub, Postmates, and more. But those food delivery services all share two overriding drawbacks – commissions and lack of ownership.
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For restaurants, bloggers are a boon. They have a wide and engaged audience and enjoy a close rapport with their readers. When a blogger says something, their audience listens.
Consequently, getting your restaurant featured on a food blogger’s website is a valuable achievement. If you’re considering a blogger collaboration, read on to learn how to get the most from it.
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The restaurant industry has become more competitive than ever. And with all the online food delivery chains in the picture, the challenges for dine-in restaurants have increased. So, to stay relevant, restaurant owners need to focus on customer experience management and go the extra mile to provide a smooth and personalized experience.
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The dynamics before launching your restaurant are immense. You want to make sure everything is in the right place, double-checking and anticipating the opening hour. There is a saying that restaurants don’t open, they launch. Which means that when launching your place, you want to make sure you do it through a huge event, with the right people and pleasant atmosphere. That sums up the day or night of the official opening ceremony.
Unless you’ve been living under a rock, you’ve likely come across the term “chatbot” in some way.
The word “chatbot” combines chat and robot simply put, that is precisely what it is.
As a restauteur, you will be well aware about the importance of being active on social media…The statistics speak for themselves:
Facebook might not have been the first social network, but it was definitely the first of its kind. It allowed people to make connections exclusively with people that they knew in the real world – a feature which was yet to be seen in other major social networks. As such, its impact was instant and it crushed everything before it, and everything that followed, in terms of sheer popularity. (No films about Twitter’s inception yet). So, if you want to market your restaurant to your local community, Facebook should be your first stop.
Restaurants can be highly lucrative, but they operate in a highly competitive environment. And nobody knows this better than we do here at Digital Restaurant, which is why we have compiled a list of 25 great marketing tips for your restaurant.
There is a scene in Family Ties where Michael J. Fox’s Alex Keaton is describing how he gets cleverer every day. “I look at the day before and think, ‘How could I have been so stupid?’” he says. That, in a sense, is the situation with restaurant automation brought on by the current phase of technological evolution.