July 31, 2018

Restaurant Social Media KPIs that matter in 2018 and how to improve them

As a restauteur, you will be well aware about the importance of being active on social media…The statistics speak for themselves:

  1. Over 1 billion restaurant visits by consumers are influenced by online marketing (Monetate).
  2. Out of all industries, consumers read restaurant reviews more than any other industry (Bright Local).
  3. Since 84% of people trust online reviews as much as personal recommendations for dining decisions, it’s key you have a bunch of positive reviews (Bright Local).
  4. A half-star difference on a Yelp review rating can swing restaurant business by a whopping 27% (Foodbeast).
  5. Restaurants who respond to customers on social media will win as 71% say they’re more likely to recommend a company that responds quickly to them on social media (Forbes).
  6. A growing number of social media users (37%) search apps to research companies for more information before making a purchasing decision (eMarketer).
  7. Online orders are growing in popularity as 57% of customers order their food from a website (Toast Tab).

And, if that wasnt enough, here are some other general stats you will find equally amazing:

February 8, 2018

10 proven techniques to use Facebook to attract local diners

Facebook might not have been the first social network, but it was definitely the first of its kind. It allowed people to make connections exclusively with people that they knew in the real world – a feature which was yet to be seen in other major social networks. As such, its impact was instant and it crushed everything before it, and everything that followed, in terms of sheer popularity. (No films about Twitter’s inception yet). So, if you want to market your restaurant to your local community, Facebook should be your first stop.

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August 29, 2017

Restaurant Marketing Ideas and Tips

Restaurants can be highly lucrative, but they operate in a highly competitive environment. And nobody knows this better than we do here at Digital Restaurant, which is why we have compiled a list of 25 great marketing tips for your restaurant.

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May 25, 2017

A Look at Automation for Restaurants in 2017

There is a scene in Family Ties where Michael J. Fox’s Alex Keaton is describing how he gets cleverer every day. “I look at the day before and think, ‘How could I have been so stupid?’” he says. That, in a sense, is the situation with restaurant automation brought on by the current phase of technological evolution.

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