There is a scene in Family Ties where Michael J. Fox’s Alex Keaton is describing how he gets cleverer every day. “I look at the day before and think, ‘How could I have been so stupid?’” he says. That, in a sense, is the situation with restaurant automation brought on by the current phase of technological evolution.
Instagram might not be as valuable as Twitter in the eyes of some businesses. But, in the case of restaurants, there’s little better than a platform that uses imagery and has a large character allowance for captions. Instagram is such a platform, and your restaurant can use it in 2017 to create a truly effective marketing campaign.
The user journey on a mobile device, from research to purchase.
Like it hot? Then you’ll love this infographic which is all about spices from across the globe.
Which Campaigns to Use as Inspiration
Consumers tend to place more trust in content created by friends and other consumers than they do in content created by professionals. This is the situation that led to the rise of USG; User Generated Content.
In the warm rays of the dawn of online advertising, marketers were very excited by this new world. The rising numbers of online users meant that it was possible to reach large amounts of people all at once, and companies wouldn’t have to rely so heavily on the concept of ‘word of mouth’.
“As technology evolves, so do restaurant customers’ expectations.” This was the statement made by the president of the hospitality division of NCR, Paul Langenbahn. And, for all intents and purposes, it’s entirely factual. Continue reading
‘Functional foods’ – the saying might seem a bit of an oxymoron when looking at the culinary eras of the past. Continue reading
Maple was co-founded by COO Akshay Navle, CEO Caleb Merkl and Executive Chef Soa Davies, former head of menu research and development at Three-Michelin-starred Le Bernardin. Continue reading