Restaurants can be highly lucrative, but they operate in a highly competitive environment. And nobody knows this better than we do here at Digital Restaurant, which is why we have compiled a list of 25 great marketing tips for your restaurant.
There is a scene in Family Ties where Michael J. Fox’s Alex Keaton is describing how he gets cleverer every day. “I look at the day before and think, ‘How could I have been so stupid?’” he says. That, in a sense, is the situation with restaurant automation brought on by the current phase of technological evolution.
Now, more than ever, technology is a huge factor influencing customer decisions.
Instagram might not be as valuable as Twitter in the eyes of some businesses. But, in the case of restaurants, there’s little better than a platform that uses imagery and has a large character allowance for captions. Instagram is such a platform, and your restaurant can use it in 2017 to create a truly effective marketing campaign.
Which Campaigns to Use as Inspiration
Consumers tend to place more trust in content created by friends and other consumers than they do in content created by professionals. This is the situation that led to the rise of USG; User Generated Content.
In the warm rays of the dawn of online advertising, marketers were very excited by this new world. The rising numbers of online users meant that it was possible to reach large amounts of people all at once, and companies wouldn’t have to rely so heavily on the concept of ‘word of mouth’.
“As technology evolves, so do restaurant customers’ expectations.” This was the statement made by the president of the hospitality division of NCR, Paul Langenbahn. And, for all intents and purposes, it’s entirely factual. Continue reading
‘Functional foods’ – the saying might seem a bit of an oxymoron when looking at the culinary eras of the past. Continue reading